[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.birelljizda.cz\/obal-prodava-produkt\/#Article","mainEntityOfPage":"https:\/\/www.birelljizda.cz\/obal-prodava-produkt\/","headline":"Obal prod\u00e1v\u00e1 produkt","name":"Obal prod\u00e1v\u00e1 produkt","description":"V \u010dem podnik\u00e1te? Vyr\u00e1b\u00edte produkty? Jak jste na tom s obaly? Ur\u010dit\u011b jste sly\u0161eli nes\u010detn\u011bkr\u00e1t, \u017ee obal prod\u00e1v\u00e1. Je to tak. Lid\u00e9 jed\u00ed o\u010dima. Kdy\u017e p\u0159ijdete do restaurace, net\u011b\u0161\u00edte se jen na po\u017eitky chuti, ale j\u00edte tak\u00e9 zrakem a \u010dichem. P\u0159edstavte si situaci, \u017ee V\u00e1m v luxusn\u00ed restauraci p\u0159inesou lahodn\u00e9 j\u00eddlo, kter\u00e9 bude odpudiv\u011b vypadat. […]","datePublished":"2017-12-25","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.birelljizda.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.birelljizda.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"birelljizda.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.birelljizda.cz\/wp-content\/uploads\/img_a308501_w1699_t1519588196.jpg","url":"https:\/\/www.birelljizda.cz\/wp-content\/uploads\/img_a308501_w1699_t1519588196.jpg","height":0,"width":0},"url":"https:\/\/www.birelljizda.cz\/obal-prodava-produkt\/","about":["Zbo\u017e\u00ed"],"wordCount":381,"articleBody":"\tV \u010dem podnik\u00e1te? Vyr\u00e1b\u00edte produkty? Jak jste na tom s obaly? Ur\u010dit\u011b jste sly\u0161eli nes\u010detn\u011bkr\u00e1t, \u017ee obal prod\u00e1v\u00e1. Je to tak. Lid\u00e9 jed\u00ed o\u010dima. Kdy\u017e p\u0159ijdete do restaurace, net\u011b\u0161\u00edte se jen na po\u017eitky chuti, ale j\u00edte tak\u00e9 zrakem a \u010dichem. P\u0159edstavte si situaci, \u017ee V\u00e1m v luxusn\u00ed restauraci p\u0159inesou lahodn\u00e9 j\u00eddlo, kter\u00e9 bude odpudiv\u011b vypadat. Pochutn\u00e1te si na n\u011bm? Pravd\u011bpodobn\u011b ne. Budete natolik znechuceni, \u017ee nedok\u00e1\u017eete poz\u0159\u00edt ani sousto. Podobn\u00e9 je to tak\u00e9 s obaly. Kdy\u017e uvid\u00edte jogurt, jeho\u017e obal z\u00e1\u0159\u00ed a evokuje chu\u0165 ovoce, bezvadn\u00e9 tr\u00e1ven\u00ed a zdrav\u00ed, patrn\u011b se pro n\u011bj tak\u00e9 rozhodnete. Samoz\u0159ejm\u011b se nez\u0159\u00eddka st\u00e1v\u00e1, \u017ee obal je p\u0159\u00edli\u0161 exkluzivn\u00ed a zbo\u017e\u00ed za mnoho nestoj\u00ed. Tak by to nem\u011blo b\u00fdt. Realita chuti by nat\u011b\u0161en\u00e9ho z\u00e1kazn\u00edka rozhodn\u011b nem\u011bla p\u0159iv\u00e1d\u011bt ke zklam\u00e1n\u00ed.\t\tObalov\u00fd design je pom\u011brn\u011b nov\u00fd obor. V\u017edy se vyr\u00e1b\u011bli obaly, ale grafici se na obaly nezam\u011b\u0159ovali prim\u00e1rn\u011b. V sou\u010dasn\u00e9 dob\u011b je to jin\u00e9, v oblasti polygrafie najdeme jak grafiky, tak v\u00fdtvarn\u00edky, tak i technology, kte\u0159\u00ed se zab\u00fdvaj\u00ed n\u00e1vrhy a zpracov\u00e1n\u00edm obal\u016f. \t \tN\u00e1ro\u010dn\u00e9 technologie tisku\tSamotn\u00e9 technologie tisku jsou pom\u011brn\u011b n\u00e1ro\u010dn\u00e9. Jsou to n\u00e1ro\u010dn\u011bj\u0161\u00ed technologie ne\u017e standardn\u00ed ofset, kter\u00fd se vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad pro tisk novin, \u010dasopis\u016f, knih a standardn\u00edch tiskovin.\tTak\u00e9 materi\u00e1ly, kter\u00e9 se potiskuj\u00ed, vy\u017eaduj\u00ed specifickou p\u0159\u00edpravu. Nap\u0159\u00edklad hlin\u00edkov\u00e9 f\u00f3lie, plechovky atd.\tJak\u00e9 technologie se vyu\u017e\u00edvaj\u00ed p\u0159i tisku obalov\u00e9 techniky? Je to r\u016fzn\u00e9. Nej\u010dast\u011bji se jedn\u00e1 o flexografii nebo hlubotisk. U jednodu\u0161\u0161\u00edch grafik se vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad such\u00fd ofset, kter\u00fd ov\u0161em s klasick\u00fdm ofsetem nem\u00e1 mnoho spole\u010dn\u00e9ho.\t\tObal sice prod\u00e1v\u00e1, ale jako v\u00fdrobce byte m\u011bl myslet tak\u00e9 na to, \u017ee \u010d\u00edm exkluzivn\u011bj\u0161\u00ed obal, t\u00edm v\u00edce pen\u011bz. Cena produktu se d\u00edky obalu m\u016f\u017ee v\u00fdrazn\u011b prodra\u017eit. Je tedy na m\u00edst\u011b nal\u00e9zt kompromis mezi cenou a efektivitou, co\u017e rozhodn\u011b nen\u00ed nijak snadn\u00e9.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obal prod\u00e1v\u00e1 produkt","item":"https:\/\/www.birelljizda.cz\/obal-prodava-produkt\/#breadcrumbitem"}]}]